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Showing posts from June, 2019

The Necessity for a Successful Growth Strategy

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Tremendous competition in every industry has given rise to an age where no business, irrespective of the unique niche it caters to, is safe. Well, it’s even harder to point out a ‘Blue Ocean Niche’ anyway. Ever-increasing market fluctuations, information explosion, and slowly saturating consumer market have made it clear that to survive in today’s business scenario and progress smoothly, it needs to have a proper strategy in place! Enter growth consultants, growth strategy consulting firms, growth hackers, and more. These partners offer services with thoroughly researched data on the present market scenario and the predictable changes in the upcoming years. Accordingly, it charts out a path for the company to minimize business errors and boost growth. There are many aspects of a successful growth strategy. It obviously begins with the analysis of the business objects, KPIs of the concerned firm and where its vision lies. These are followed by a definite communication str...

How AI is transforming Customer Experience?

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Artificial Intelligence is rightfully the king of today’s Industry 4.0 Era. For the ones that are not aware of this fact, AI is driving the fourth Industrial revolution after steam engines, electricity, and the electronics age. And, no industry would be escaping from an AI-based overhaul. One of the biggest transformations in the business landscape where AI is making the mark is in customer experience. Customer support and services is perhaps one of the most important, yet redundant tasks that require businesses boatloads of resources. AI chatbots or even AI support solutions can easily converse with customers, instantly respond to messages, and even solve some basic level problems before they can be transferred to the higher authority. This saves both monetary as well as human resources by a considerable factor. If a business wishes to invest in digital transformation and have a proper emerging technology strategy , AI tools could way be the perfect thing to bank its cash upon...